User interface (UI) design focuses on creating the best possible experience for all users regardless of the device or platform. The overall quality of the user interface has now become crucial to get right with the rise of mobile and digital usage. The process of creating a quality UI design can be a tedious one, with plenty of brainstorming, iterations, and drafts to cycle through before getting to your final design.
Here we have compiled a list of five principles to consider while designing your user interface:
Keeping your UI simple means creating with your user's goals in mind. In other words, what are they trying to achieve by navigating your website? Incorporating simplicity into your UI helps users achieve their goals faster and more efficiently. Simplicity is the basis of usability and great user experience, and it may improve your chances of satisfying user demand for speed, functionality, and ease of use.
2. Familiarity and consistency
One of the critical goals of UX design is to make a user interface intuitive for visitors. Once users are already familiar with certain functionalities of a website, the more likely they are to engage with it further. Consistency in UI design eliminates any confusion and ensures users have the same experience from page to page on your website. Also, consistency helps to reduce the overall learning curve users endure navigating the web page.
"To be a great designer, you need to look a little deeper into how people think & act." - Paul Boag
The clarity in UI design is quite literal. It helps clarify, focus, and bring to attention the elements and actions users take within the first few seconds of reaching the landing page. Clarity brings out details you would like users to pay attention to over any others or lack thereof. Additionally, clarity improves the overall user experience.
4. Have a strong visual hierarchy
Having a strong visual hierarchy in UI means to organize your content to follow the eye's natural movement patterns. A visual hierarchy in UI typically means designers organize content based on priority. A few examples are headers above body text, and menus at the top, bottom, or sides of a web page. Web design visual hierarchy varies and depends on its users. Before creating a UI, designers must ask and understand where the user's eye draws first on a web page.
Other factors affecting visual hierarchy are size, colour, contrast, texture, white space, alignment, and proximity.
5. Responsive design
Responsive web design is meaningful in maintaining a consistent user experience across platforms and differing devices. Responsive design is just as influential when it comes to UI. Additionally, responsive design helps ensure consistency and clarity when it comes to usability overall.
Webilize is a leading web development company based in Vancouver, Canada, for small to medium-sized businesses and Government organizations. Our team of highly experienced UX and UI web designers can create high performing, secure, and scalable, responsive websites customizable to your needs. Get in touch with us today to take the first step towards developing a new User Interface for your website.
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