As eCommerce purchasing continues to gain traction amongst consumers, the highest level of accessibility and customer support is required to maintain customer satisfaction. In response, AI chatbots created to give customers improved support with online merchants.
The relatively new technology of chatbots allows customers to talk to interactive, human-like software via messaging. Under this conversational commerce, customers can ask chatbots questions, get personalized recommendations, or even purchase products.
We have compiled a list of the top five ways chatbots improving eCommerce:
1. Gathering customer data and feedback
Chatbots, while great for customer service, also excel in collecting more customer data than other forms of analytics. A possible usage for a chatbot on your eCommerce website would be to conduct a short survey on the customer’s user experience to made future improvements.
2. Helping to boost leads
Chatbots improve customer experience by providing relevant and valued information instantly. We can even go as far as to say that chatbots exceed human interaction in online customer service, thus boosting leads overall. The AI in chatbots can be programmed to be selective depending on the customer’s responses and choices, creating an experience that the customer is more likely to enjoy.
3. Creating more personalized engagement
The AI behind chatbots can be programmed to be similar to that of human interaction. This interaction can be customized to your audience and serve as a copy of what a real customer service representative would say.
4. Availability
The majority of eCommerce stores target customers located all across the globe. Customer service representatives around the clock isn’t an option for many businesses due to the cost this service poses. Using chatbots on your eCommerce website can be a reliable replacement that your customers can use at any time.
5. Reduced costs
Chatbots technology brings efficient assistance instantaneously, which results in the overall cut of human support for client service. Costs decrease day-by-day with companies no longer opting to hire customer service representatives in favour of chatbots.
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