5 Steps Towards Improving your Website Loading Speed

By Michelle Russell
16 Oct '17

Website loading speed is one of Google’s top ways of determining the order in which it displays its search engine results pages. Multiple studies have shown that more than half of Internet users expect the web pages they visit to load in 2 seconds or less. If the wait time exceeds more than 3 seconds, visitors are more likely to exit the web page and not visit again.


This loading speed issues mainly apply to eCommerce sites. If a customer experiences any difficulties in page delays, crashes, etc., this will be a deterrent to them carrying out a purchase. Additionally, they would very likely not revisit the site or recommend it to a colleague or friend. Often, website owners opt for the most complicated design over having a high loading speed. However, with the right team of web developers and designers on your side, you can quickly have both.

Here are five steps you can take towards improving your website loading speed:

Optimize your Images:

    Web images account for most of the downloaded bytes on a web page and can, therefore, increase page loading time. The best way to display your pictures while not compromising loading speed is to scale them appropriately (for example, in Photoshop) to reduce the load time.

Compress Pages with a Large Bandwidth:

    Web pages with a high bandwidth may decrease page loading speed drastically. A great solution and aid in this issue are to compress your web pages appropriately. Put simply, compressing web pages is equivalent to creating a .zip file.

Remove any Unnecessary Plugins or Add-Ons:

    Poor plugins can slow down your loading speed drastically. Do not mistake the loading delay as being a result of the number of plugins your site has; instead, it is about the quality of them.

Enable Browser Caching:

    Enabling browser caching means storing webpage files in the browser cache of the system used. This will cut loading times for site visitors as they navigate through your website as files will already be stored and loaded.

Use a CDN:

    A Content Delivery Network (CDN) works by accessing different server nodes across the globe to ensure a faster loading experience for site users. This option is great for optimization websites that operate in other countries seeking to give their users the best possible site experience.

Webilize is a leading web development company for small to medium-sized businesses and Government organizations. Our team of highly experienced UX and UI designers can create high performing, secure, and scalable, responsive websites customizable to your needs. Get in touch with us today to take the first step towards creating your own.




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How to Optimize Your eCommerce Checkout System

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