The success of an eCommerce website lies in its ability to persuade customers to make a purchase and to repurchase down the line. This persuasion correlated directly with how eCommerce websites showcase the products on their websites. If your site is poorly designed, confusing or difficult to use, this will deter customers from carrying out a purchase. Here are six ways you can best showcase the products on your eCommerce site for eventual success:
Have high-quality photos that best feature your products
Having high-quality photographs of your products from all relevant angles is an eCommerce necessity. Consumers love visuals of what it is they are purchasing, so be sure that the images are accurate and appropriate representations of your products. A 600px photo height is a great place to start when tailoring product photos to your website.
Have clear, relevant, and succinct product descriptions
When it comes to product descriptions, less is always more. Customers are undoubtedly less inclined to read long and overly detailed production information excerpts. Instead, opt to include bullet points of the most relevant information that the customer needs to know before making a purchase.
Showcase your website's security by having your SSL certificate on display for customers
SSL certificates are a vital component of the security process that your eCommerce site needs. These certificates are critical for secure transactions by encrypting all website activity to prevent any data theft or attacks. Overall, SSL certificates make your website more appealing to potential customers to carry out a transaction.
Showcase any business credentials you may have to add to your professional look and instill trust
If you have any particular business credentials relevant to your eCommerce website, be sure to display them. These credentials or badges all add to your website's overall credibility and increases the chance of a potential customer completing a transaction.
Have your 1-800 number (if applicable) displayed for easy access for customers
If your eCommerce site has a 1-800 number for customers to call for any inquiries or general questions regarding your products or business, make sure to have it displayed. Easy accessibility to this information instills confidence and trustworthiness.
Consider using chatbots on your eCommerce site to help customers with any questions or inquiries that may come up.
Chatbots are automated programs built with artificial intelligence created to simulate conversations, answer questions and general inquiries about your business. Chatbots are a great option to have in place of a 1-800 number as they can take your customer service to the next level with AI.
Webilize is a leading web development company for small to medium-sized businesses and Government organizations. Our team of highly experienced UX and UI designers can create high performing, secure, and scalable, responsive websites customizable to your needs. Get in touch with us today to take the first step towards improving your eCommerce website design.
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