As a small business owner, it can be challenging to find the time to market your business appropriately and effectively. With online marketing at the forefront, this can be everything you need when you do not know where to start. Search Engine Optimization, or SEO, can be a long and tedious process. With the search engine rating algorithm’s getting more complex, and the number of online businesses increasing every day, it is crucial to keep the SEO current and updated on your website.
At first glance, SEO can be challenging and confusing. SEO can get technical, and it takes time for results. But when done right, SEO can be an excellent strategy along with Google Adwords to get more leads and sales for your business.
1. Missing page titles and descriptions
Make sure you titled all of your website pages with adequate descriptions. Page titles and metadata descriptions are vital as they optimize your content for search engines. Also, include the keywords in the page title to help site visitors to find quickly the results they browsed.
2. Adding content to your site periodically (at least 2-3 blogs/month)
Having consistent and quality content on your website is directly related to search engine rankings. Ensure that your content is relevant and easily readable with proper grammar and spelling. Include graphics and images, and at times even outbound links where appropriate and necessary. A great way to keep your website updated is to post educational blog posts related to your business’s industry.
3. Do keyword research
Proper SEO means using keywords related to your business. The best way to identify these is to do preliminary keyword research on search engines like Google. Keywords are the inquires what users would type into a search bar looking for your business or a similar one.
4. Removing dead links that lead to 404 pages
Error pages are the result of dead or broken links on your website. Dead links can be extremely damaging to your search engine ranking and website’s overall user experience. However, mistakes do sometimes happen, and you can never entirely prevent 404 pages.
Thankfully, you can still make the best out of your site’s 404 pages by making them informative and brand consistent. It is helpful for your 404 pages to contain a call-to-action as to what web visitors should do next.
5. Link your social media pages
Finally, be sure to set up social sharing on your website and blog post pages to start link building. Links to social media sites like Facebook, Twitter, and LinkedIn help search engines identify and assess what websites contain quality content versus those that don’t. Social sharing can also help increase unique visitors to your site.
Remember to stay consistent when using these five tips for Search Engine Optimization. If you can stay on top of SEO either on your own or with the assistance of a great team behind you, your company’s online marketing efforts will flourish.
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