12 Top Reasons for Redesigning your Website

By Donald Kim
20 Sep '16

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A website redesign is a project that you may need to consider if you have not updated your website in the last 3 to 5 years. Although it may be a timely and costly endeavour, a redesign may be necessary, since your website is perhaps your most powerful online marketing asset and source of sales revenues, leads, and prospects. At Webilize (Portfolio and Testimonials), we design and develop Responsive and Mobile Websites.

Below is a list of 12 reasons why you should consider revamping your current website:

1. Mobile-friendly
Google’s recent updates to its Search Engine Optimization (SEO) criteria include ensuring that websites are mobile-friendly. Having a website that is viewable on multiple devices such as desktops, smartphones, and laptops, will mean that it has a higher chance of ranking well on the Google Search Engine, and thus giving you more web traffic that could translate into increased sales.

2. Incorporate Social Media Marketing

Your website should include links to your social media channels as well as include social sharing options on your blog posts. Shares and engagement in your content will make you rank higher. Besides, users can connect with you socially via their social networks.

3. Add new functions

Distinguished from a design perspective, sections of your website, such as the blog, forums, eCommerce flows seamlessly throughout your site. Optimizing the functionalities and efficiencies of your website can also help you save time and costs.

4. Improve User Experience

User Experience is significant and linked to SEO. If visitors to your website can’t easily find what they are looking for, there is a high chance that they will quickly leave your site and may perhaps never come back. Such behaviour will affect the bounce rates and the number of time visitors stays on your website – both are important for SEO strategies.

5. Incorporate rebranding

Rebranding your business marketing materials shouldn’t just stop at the logo or brochure level. It’s essential to have continuity throughout your marketing assets, including your website.

6. Keep your website current

The latest trends and best practices concerning website design change quickly with time, and as better web tools and technologies arise, it’s critical to keep your website current with the latest and greatest. If the functionalities of your site don’t work all that well, traffic and lead generation could take a hit. Be sure to address this issue.

7. It just needs a fresh new design

If you’re thinking that your website is looking a bit old and tired, perhaps your visitors are thinking the same thing!

8. Results-driven

If the objective of your website is to generate leads or sales, and it’s currently not doing that, a redesign may be the answer. Ensure that your website makes traffic data via Google Analytics so that you can tweak your website to convert your visitors to leads and ultimately to customers.

9. Marketing objective change

If marketing strategies have changed, and your aim has evolved, so should the website design. Your marketing plans and procedures should align with your website’s purpose. Also, your content should be easily searchable on your website.

10. Content strategy

Content writing in Blogs is a great way to generate traffic and improve the SEO of your website. Ensure that your website’s design makes finding content accessible, and that search engines can find and index your content.

11. Just doesn’t work anymore

Your website just doesn’t work anymore, as it had not adapted, evolved and weathered through the test of time. Perhaps you’re behind on the best practices in user experience, and navigating through your website is difficult. Are your products and services up to date? Be sure to address these issues.

12. Outdated third-party tools

You’ll need an update if your third-party tools aren’t working anymore and if your website’s speed is drastically affecting the website load time speed. If your shopping cart widgets or plugins aren’t working correctly, you’d need to look into these issues as soon as possible, as it could affect your sales revenues.


Need help revamping your website?  Get in touch! www.webilize.com




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