From small to large business owners in the eCommerce world, lead generation is a necessity and crucial component to making a sale. Lead generation is the conversion of website visitors to potential customers on an eCommerce business site. As a business owner, having a well designed and coded website, while extremely important, can only get you so far. There is a multitude of steps following the launch of your new website to boost your chances of making a sale, and creating a long-term loyal customer to your brand.
Here we have listed five valuable ways you can generate more leads from your website:
1. Include your business’s contact information
Users may come across your company’s website but know nothing about its credibility or reliability. The best way to show your business legitimacy is including your contact information, which users can cycle through and make a judgment call whether to engage further or not. This information is as necessary as your location’s address, a phone number, and any social media pages your business actively handles.
2. Use lead capture forms
You may be asking yourself: what about all your site visitors that don’t make a purchase? How to find out more about your ghost visitors, and how can you convert them into a potential customer next time they visit your site?
A great way of capturing the information of your site visitors and potential customers is to use lead capture forms. A lead capture form is an email newsletter sign-up form that allows you to engage with site visitors further. Also, lead capture forms are valuable in regards to mapping out your brand’s target audience.
3. Use a ChatBot
A chatbot allows your customers to interact with human-like software in the form of messaging. A chatbot is a proven tool to help drive sales and generate leads on eCommerce websites. This assistance can be helpful for a potential customer to make a conscious choice with a positive experience.
Read our blog post on ‘5 Ways Chatbots are Improving Ecommerce Websites’ here.
4. Add visuals to your User Testimonial Pages
Including product or service testimonials from real customers is a great persuasive tool to prove to potential clients your products are trustworthy for investing. However, the best way to do so is by making visuals the main component of your user testimonial page. You can include pictures of real customers next to their reviews, or even videos of customers speaking about your products.
5. Make your site Mobile-Friendly
You have to make your eCommerce website mobile-friendly across multiple devices and platforms. Doing so opens your business’s website up to internet users who do the majority of their browsing on mobile.
Webilize is a leading web development company based in Vancouver, Canada, for small to medium-sized businesses and Government organizations. Our team of experienced UX/UI web designers and developers specialize in creating high-performing, secured, scalable, and responsive websites customized for your needs.
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